LinkedIn Ads That Reach the People Who Sign Off
B2B campaigns for law firms, consultancies and professional services — targeting by job title, industry and company, with lead costs kept honest.
Why B2B budgets stall on other platforms
Decision-makers aren’t searching
The GC or HR director you want isn’t Googling your service today. On LinkedIn you can reach them anyway — by title, sector and seniority.
LinkedIn feels expensive
Clicks cost more than Meta — so a loose setup burns budget fast. Tight audiences and the right formats are what make the economics work.
Leads that go nowhere
Lead gen forms fill with unqualified contacts unless the offer and targeting filter for the right people from the start.
We run LinkedIn campaigns that treat cost per qualified lead as the only score that matters — precise audiences, offers worth a decision-maker’s time and follow-up built into the plan.
What your LinkedIn Ads service includes
Audience architecture
Targeting built from job titles, functions, seniority, industries and named-company lists (ABM).
Offer & funnel design
Guides, webinars, audits — lead magnets a busy decision-maker will actually exchange details for.
Ad formats that fit
Sponsored content, lead gen forms, document ads and thought-leader ads — chosen for the objective, not the trend.
Insight Tag & conversions
Website tracking and conversion API so retargeting and reporting reflect reality.
Creative production
Copy and visuals with a professional-services tone — credible, not clickbait.
Lead handling & reporting
Leads routed to your CRM in real time, with monthly reports on cost per qualified lead.
How we work
Audit
Review of your page, past campaigns and audience data — plus a realistic view of whether LinkedIn fits your goal.
Strategy
Audience, offer and format plan agreed against a target cost per qualified lead.
Launch
Campaigns live with tracking verified and lead routing tested before scale.
Optimise
Audience refinement, creative testing and frequency management to keep costs honest.
Trusted by firms like yours
We've partnered with law firms, claims specialists and growing businesses across the UK — providing creative, data-driven marketing built for industries where trust is everything.
Why Sypher
Professional-services native
Our client base is solicitors, consultants and B2B firms — we speak the language your audience expects.
Honest platform advice
If LinkedIn is the wrong channel for your objective, we’ll say so and point you to the right one. Expensive clicks demand honesty.
CRM-connected follow-up
Sypher Studio™ pushes leads into your systems instantly — because a B2B lead answered in an hour is worth ten answered next week.
Frequently asked questions
Are LinkedIn ads worth the higher cost per click?+
For B2B, often yes. You pay more per click than Meta or Google Display, but you know exactly who you’re paying to reach — job title, seniority, industry. For higher-value B2B services where one client is worth thousands, precision beats cheap clicks.
What budget do LinkedIn ads need?+
We recommend a minimum of around £2,000 per month in ad spend for a meaningful B2B test. Below that, LinkedIn’s auction and audience sizes make it hard to gather enough data to optimise.
Do lead gen forms work better than landing pages?+
Lead gen forms typically convert at a higher rate because they pre-fill from the member’s profile, but leads can be lower intent. Landing pages filter harder. We usually test both and let cost per qualified lead decide.
Can you target specific companies?+
Yes — account-based marketing (ABM) campaigns can target named-company lists, which suits firms pursuing specific sectors or key accounts.
Is LinkedIn only for B2B?+
Mostly, but not exclusively. Employment law, HR services and some high-value consumer services (relocation, private client work) also perform because targeting can find people by profession and life stage.
Also from Sypher
Meta Ads
Facebook and Instagram campaigns that turn scrollers into enquiries — compliant creative included.
Learn more →Google Ads (PPC)
Search campaigns that capture people actively looking for your services — without the wasted spend.
Learn more →SEO
Rankings that compound month on month — technical SEO, local SEO and content that earns its place.
Learn more →Prefer to talk it through?
No hard sell — a straightforward conversation about where you are, what's possible and whether we're the right fit.
0808 164 1717Liverpool HQ · serving clients across the UK
Get your free audit
Tell us about your business and we'll come back with honest, specific recommendations.
How can we help?