Google Ads That Capture Clients at the Moment They Search
PPC management for law firms and regulated businesses — high-intent keywords, watertight tracking and no budget quietly burning on the wrong clicks.
Why most PPC accounts leak money
Paying for the wrong searches
Without ruthless negative keywords, “solicitor jobs” and “free legal advice” searches eat the budget meant for paying clients.
No idea what a lead costs
Clicks and impressions are reported, but nobody can say what a signed client actually costs from Google Ads.
Set up once, never touched
Many accounts were built years ago and left running. Google changes constantly; an unmanaged account only gets more expensive.
We rebuild PPC around intent: the searches people make when they’re ready to instruct, tracked all the way from click to enquiry to client. Wasted spend gets cut first — then we scale what works.
What your Google Ads service includes
Keyword & intent research
High-intent commercial keywords for your practice areas and locations — plus the negative keyword lists that protect budget.
Campaign build & restructure
Tightly themed campaigns and ad groups, so every search sees a relevant ad and lands on a relevant page.
Conversion tracking
Calls, forms and live chat tracked as conversions — imported into Google Ads so bidding optimises for enquiries, not clicks.
Ad copy & extensions
Ads written for your sector, with sitelinks, callouts and call extensions that lift click-through rate.
Landing page guidance
Recommendations (or full builds) for pages that match the search and convert the visit.
Monthly reporting & review
Spend, cost per enquiry, search terms we blocked and what changes next — in plain English.
How we work
Audit
Free review of your existing account: wasted spend, tracking gaps and quick wins, in writing.
Strategy
Keywords, locations, budgets and bidding approach agreed against a target cost per enquiry.
Launch
Campaigns rebuilt or launched with conversion tracking verified before spend ramps up.
Optimise
Ongoing search-term pruning, bid and copy testing, and budget shifted to the campaigns that convert.
Trusted by firms like yours
We've partnered with law firms, claims specialists and growing businesses across the UK — providing creative, data-driven marketing built for industries where trust is everything.
Why Sypher
Legal PPC is our home turf
Legal keywords are among the most expensive in the UK. We manage them daily and know where the waste hides.
Tracking before spending
We won’t scale budget until conversion tracking is verified — every pound is accountable from day one.
Your account, your data
We work in your Google Ads account. Full visibility, no lock-in, and the history stays yours.
Frequently asked questions
How much does Google Ads cost for a law firm?+
Legal clicks in the UK commonly range from a few pounds to over £50 for competitive terms like “no win no fee solicitor”. Most firms we work with invest £1,500–£10,000 per month in ad spend depending on practice area and location. Management fees are quoted separately and transparently.
What’s the difference between PPC and SEO?+
PPC (Google Ads) buys immediate visibility at the top of results and stops when you stop paying. SEO earns rankings that compound over time but takes months to build. They work best together: PPC captures demand today while SEO builds the long-term asset.
Is Performance Max worth it?+
Sometimes. PMax can find extra volume once search campaigns are solid and conversion tracking is clean, but run too early it hides where money goes. We typically prove search first, then test PMax with guardrails.
How long until Google Ads produces enquiries?+
Search ads show immediately, so enquiries can arrive in the first week. Getting cost per enquiry to a sustainable level typically takes 4–8 weeks of search-term pruning and bid optimisation.
Can you audit my existing account first?+
Yes — we start every engagement with an audit. You get a written breakdown of wasted spend, tracking issues and opportunities, whether or not you go ahead with us.
Also from Sypher
Meta Ads
Facebook and Instagram campaigns that turn scrollers into enquiries — compliant creative included.
Learn more →LinkedIn Ads
B2B campaigns that put your firm in front of decision-makers by job title, industry and company.
Learn more →SEO
Rankings that compound month on month — technical SEO, local SEO and content that earns its place.
Learn more →Prefer to talk it through?
No hard sell — a straightforward conversation about where you are, what's possible and whether we're the right fit.
0808 164 1717Liverpool HQ · serving clients across the UK
Get your free audit
Tell us about your business and we'll come back with honest, specific recommendations.
How can we help?